Gen X: The forgotten generation

Heard of Generation X? They’re the often-overlooked group stuck between the larger Baby Boomers and Millennials. But don’t be fooled — they’re more influential than people give them credit for.

Often called the ‘slacker generation’ or ‘MTV generation’, Gen X was born between 1965 and 1980. Now in their prime working years, the oldest are nearing retirement, while the youngest, in their 40s, are juggling careers and family life. Many are part of the “sandwich generation,” juggling caring for aging parents while still supporting their kids. This can take a toll on finances, making solid financial advicemore important than ever.

What Gen X needs from their financial advisor

To tackle their financial challenges and plan for retirement, Gen Xers need a financial advisor who really gets them and can offer real solutions.

Here’s how we can help:

• 1. Build trust with honest communication
  Gen X tends to be skeptical and often feels overlooked by advisors. To win their trust, financial advisors need to be open, transparent, and ready to listen to their concerns. Being upfront about fees, risks, and potential outcomes of different strategies goes a long way in building a solid relationship.
• 2. Personalized solutions
  Gen X is a diverse group, so one-size-fits-all advice just won’t cut it. Advisors need to understand each client’s unique situation—whether they’re dealing with debt, supporting kids or aging parents, or struggling with rising costs—and create customized financial plans. Offering flexible strategies for debt reduction, saving for retirement, and balancing financial responsibilities will help Gen X feel more in control of their financial future.
• 3. Empathy and understanding
  Gen X faces a lot of pressure – supporting multiple generations, dealing with career uncertainty, and handling rising living costs. Advisors who understand these challenges and show empathy can create stronger, more trusting relationships. Offering realistic solutions to these tough situations is key to helping them feel more confident and less stressed about their finances.
• 4. Tech-savvy with a personal touch
  Gen X grew up during the tech boom, so they’re comfortable using digital tools for things like online banking, investing, and budgeting. But they also value personal interaction and real guidance. Financial advisors who can blend the convenience of digital tools with personalized, human-centered advice will be the most successful in connecting with this generation.

Putting Gen X in the spotlight

Generation X faces unique financial challenges, like rising costs and supporting both kids and aging parents. But they’re also at the peak of their earning power and known for being hardworking and adaptable. With the right financial plan and an advisor who understands their needs, Gen X can feel more secure about their future. It’s time they get the attention they deserve.

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If you're feeling the pressure of balancing family and rising costs with retirement planning, we can provide the financial advice and reassurance you need to secure your future.

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